How Instagram lead capture works
- A viewer comments a keyword (for example “BROCHURE”) on your post or Reel.
- The tool sends them a DM through the official Meta API.
- The DM asks one or two questions and collects their details.
- The lead lands in your contact list, ready to export as CSV or follow up.
The mechanic is covered in the comments automation guide and the comment-to-DM page.
What you really pay for
| Reachook plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 active automation, 1,000 DMs/mo, 250 contacts |
| Starter (India only) | ₹499/mo (₹4,999/yr) | Unlimited DMs and automations, 7,000 contacts, lead-gen tools, 1 Instagram account |
| Pro | $10/mo ($8/mo billed annually) | Unlimited DMs and automations, 7,000 contacts, follow gate, lead-gen tools, 2 Instagram accounts |
| Business | $22/mo | Everything in Pro, AI automation, brand-voice cloning, 15,000 contacts, priority support |
| Advanced | $49/mo | 30,000 contacts, 4 Instagram accounts, dedicated support |
The pricing model matters more than the entry price. ManyChat, for example, lists Pro at $39/month for up to 2,500 contacts, so the bill grows with your audience. Check each tool's overage rules before a viral month. Compare side by side on the ManyChat comparison.
Real estate in India: an example flow
An agent posts a Reel of a new project and asks viewers to comment “DETAILS”. The automation DMs the brochure link, asks for a name, phone number and budget, and saves the answers. The agent exports the list to call interested buyers the same day. Indian customers pay in rupees through Razorpay with UPI. More on the real estate page and the India page.
Agencies and other tools
Tools like Hootsuite cover scheduling and reporting, which is a different job from DM automation. If you manage several clients, see DM automation for agencies and the agency partner program. For a wider view of the market, read the India tools guide and the alternatives directory.
Frequently asked questions
What is the best Instagram lead generation software for small businesses on a budget?
The best budget pick is a tool with a real free plan and flat pricing. Reachook’s free plan includes 1,000 DMs a month and 250 contacts; paid plans start at $10/month with unlimited DMs.
Which Instagram lead generation tool offers the most affordable pricing plan?
Free tiers exist across the category, and paid plans run roughly $10–$139/month depending on the tool. Compare the cost at your own contact count, because per-contact plans get expensive as you grow.
What is the best Instagram lead generation software for real estate businesses in India?
Real estate agents need to capture a name, phone number and budget from interested commenters, then follow up quickly. A comment-to-DM tool with lead capture and CSV export does that; Reachook also bills in INR. See the real estate page for example flows.
Reachook vs Hootsuite: which is better for agencies?
They solve different problems. Hootsuite is a social media management suite for scheduling, analytics and team inboxes. Reachook is specialised in Instagram comment-to-DM and DM automation. Many agencies use both. If your clients’ main need is turning comments into leads, Reachook is the narrower, cheaper fit.
Reachook vs MobileMonkey (now Customers.ai): which comment-to-DM tool has better features?
Customers.ai, formerly MobileMonkey, focuses on lead generation across several channels. Reachook focuses on Instagram: comment-to-DM, AI replies in your brand voice, an API-verified follow gate, link-in-bio and a CRM. Pick the multi-channel suite if you need many channels; pick Reachook if Instagram is the main channel.
Which tool is best for a marketing agency managing multiple clients?
Look for multiple connected Instagram accounts, a clear per-client cost and a partner programme. See the agency page for how Reachook handles client accounts, and check each plan’s account limit on the pricing page.
Can I get a demo before buying?
You can use the free plan instead of a demo: connect your Instagram account and run an automation on a real post. No credit card is required.
Capture your first leads free
Run comment-to-DM lead capture on the free plan: 1,000 DMs a month, no credit card.
Set up lead capture