Getting Started
Welcome to Reachook — the social growth engine built for creators who are serious about results. Reachook handles every repetitive engagement task for you, converting comments and DMs into real followers, real leads, and real momentum. Creators on Reachook have seen massive audience growth in as little as a few days — simply by letting the flows run.
Turn Comments into Followers
Every comment becomes a touchpoint. Auto-reply with value and watch commenters convert into loyal followers.
DMs That Drive Real Growth
Automated DMs sent at the exact moment of interest drive follows, saves, and link clicks — on autopilot.
See Your Growth Compound
Track DMs sent, engagement rates, and follower momentum — and watch the numbers grow week over week.
How fast can you grow? It depends on your content and posting frequency — but users who set up a Trigger & Reply flow on a high-engagement post have reported gaining 500–5,000+ followers within 72 hours, without running ads or posting extra.
Quick Checklist: Before you dive in, make sure you have: (1) A Professional Instagram account, (2) A connected Facebook Page, (3) Your account linked in Settings → Connected Accounts.
Account Requirements
This is the most critical step. To create any automation, you must meet the following Meta (Instagram) requirements. These are not our restrictions — they are mandated by Instagram's official API policy.
Required ✓
Instagram Professional Account
You need either a Business or Creator account. A personal account does not have access to the messaging and comment APIs.
- Go to Instagram → Settings → Account → Switch to Professional Account
- Choose 'Business' (for brands/companies) or 'Creator' (for influencers/individuals)
- Either type works — both support our full automation suite
Required ✓
Linked Facebook Page
Your Instagram Professional account must be linked to a Facebook Page. This is required by Meta to authorize third-party tools like ours to manage your account via their official API.
- Go to Instagram → Settings → Account → Linked Accounts → Facebook
- Create or link to an existing Facebook Page (even a brand-new one works)
- The page must be admin-managed by your Facebook account
Important: If you try to create an automation without connecting your Instagram account first, the system will not allow it. You will see a prompt directing you to Settings → Connected Accounts to complete the connection.
Connecting Your Instagram Account
Reachook is an Instagram growth platform — and connecting your Instagram account is the single step that unlocks everything. It is a one-time process. Once connected, every flow you create runs through this account.
Navigate to Settings
Click on 'Settings' in the left sidebar of your dashboard.
Open 'Connected Accounts'
Find the 'Connected Accounts' or 'Instagram' panel inside Settings.
Click Connect Instagram
Press the 'Connect Instagram Account' button. You will be redirected to Meta's official OAuth login screen.
Authorize Permissions
Log in with Facebook and grant Reachook Pro the required permissions: read comments, send messages, and access basic account info. These are the minimum permissions needed.
Select Your Instagram Account
Choose the Instagram account linked to your Facebook Page. This account will be your automation target.
Confirmation
You will be redirected back to the app. Your Instagram handle will appear as 'Connected' in the Settings panel. You're ready.
Your data is safe. We use Meta's official OAuth 2.0 token system. We never store your Instagram password. You can revoke access from your Facebook settings at any time.
Creating Your First Automation
An automation is a rule: "When [trigger] happens → do [action]." Each automation is independent and can be activated or paused at any time. The number of active automations you can run depends on your plan — see the Plans & Feature Access section below.
Go to 'Automations' → 'Create New'
Click 'Automations' in the sidebar, then press the '+ Create Automation' button.
Name Your Automation
Give it a clear name, e.g. 'Product Launch DM' or 'Free Guide Giveaway'. This is just for your reference.
Choose a Trigger Type
Select what will fire this automation. Options include: a specific comment keyword, any comment on a post, a DM keyword, or a story reply.
Set Your Trigger Keywords (Optional)
If using keyword mode, add your trigger words (e.g. INFO, PRICE, LINK). The system triggers when any of these words appear in a comment.
Write Your Comment Reply (Optional)
This is the public reply that appears under the comment. Keep it inviting, e.g. 'Sent you the details — check your DMs!'
Write Your DM Message
This is the private message sent directly to the commenter. You can personalize it with {first_name} and other placeholders.
Configure Retrigger Rules (Pro+, Optional)
Set how many times the same person can trigger this automation and the cooldown period between repeated triggers (e.g. 1 hour, 24 hours, 7 days). Leave at default for one-time-only behaviour.
Write Your Teaser Message (All Plans)
The Teaser Message is the very first DM sent to every user, right after they comment. It's your warm intro — excite them about what's coming. If Follow Gate is OFF, the final resource DM is delivered right after the teaser automatically.
Enable Follow Gate (Pro+, Optional)
Toggle 'Ask for Follow' to require users to follow your account before receiving the final DM. The teaser DM is sent first; the real content is only delivered once they tap the confirmation CTA button.
Toggle AI Mode (Optional)
Enable AI-powered replies if you want the system to generate a unique, context-aware DM for each individual. See the AI section below for details.
Save & Activate
Press Save. Your automation is now live. From this moment, every trigger will instantly fire a reply and a DM — automatically, even while you sleep.
Pro Tip: Use Specific Keywords
Generic automations that fire on every comment can feel spammy. Instead, use specific call-to-action keywords in your captions like GUIDE, FREEBIE, or DEMO and tell your audience to comment it. This drives highly qualified, intentional interactions.
How Automation Works Under the Hood
Understanding the pipeline helps you trust the system and troubleshoot if anything ever looks off. Here's the complete flow from comment to DM:
Instagram Comment Detected
A user comments on one of your posts. Instagram's servers detect this event immediately.
Webhook Delivered
Meta fires a webhook (a real-time notification) to Reachook Pro's server within seconds.
Rule Matching
Our engine checks the comment against all your active automations. If a keyword or rule matches, the automation fires.
Retrigger Check
The system queries the database for this user's trigger history on this specific automation. If they've hit the max trigger cap and the cooldown hasn't expired, the trigger is silently skipped — preventing spam.
Teaser DM Sent (Always)
If a Teaser Message is set, it is sent to every new user immediately after the trigger. If Follow Gate is OFF, the final DM is delivered right after. If Follow Gate is ON (Pro+), the final DM is held until the user taps the CTA confirmation button.
AI Processing (if enabled)
If you have AI mode on, the comment text is sent to our language model which generates a custom, natural-sounding reply tailored to that specific comment.
Comment Reply Sent
A public reply to the comment is posted under your post (using your template or AI output). Keeps the conversation visible to all.
DM Dispatched
A private direct message is sent to the commenter's inbox instantly — giving them exactly what you promised in your caption.
Lead Saved & Analytics Updated
The commenter is automatically saved as a Contact in your CRM. The trigger and DM are logged and your dashboard stats update in real time.
< 10s
Average response time
100%
Official Meta API
24/7
Runs while you sleep
Retrigger Rules
By default, each Instagram user can only trigger an automation once, ever. Retrigger Rules change this — allowing the same user to receive your automated DM again after a configurable cooldown window. This is powered entirely by the database; no caches or external services are involved.
Max Triggers Per User
Controls how many times a single person can trigger this automation in total. The system counts every successful trigger in the database per user. Once they reach the cap they are blocked until the cooldown expires.
Cooldown Period
After hitting the trigger cap, the cooldown determines how long a user must wait before becoming eligible again. Options available:
- No cooldown (immediate)
- 1 Hour
- 24 Hours
- 7 Days
- 30 Days
Open the automation editor
Go to Automations → click any automation → Edit, or configure during initial creation.
Find the 'Retrigger Rules' section
It appears in the final configuration step of the wizard, below the DM message fields.
Set Max Triggers
Use the dropdown to choose how many times a single user can receive this automation (e.g. 2 triggers maximum per user).
Set Cooldown Period
Pick how long they must wait between triggers (e.g. 24 Hours). Save and activate — rules apply immediately.
Example: Running a monthly promo? Set Max Triggers to 1 and Cooldown to 30 Days. Users who triggered it in January automatically become eligible again in February — zero manual work required.
Teaser Message & Follow Gate
Every automation now has a Teaser Message — a warm, engaging first DM sent to every new user the moment they comment. It builds trust before the final resource is delivered. The Follow Gate is an optional upgrade (Pro+) that holds the final DM until the user taps a CTA confirmation button.
✨ Teaser Only (Follow Gate OFF) — All Plans
- User comments → Teaser DM sent instantly (warm intro)
- Final DM with resource/link delivered immediately after
Best for: Maximum conversion speed. Every commenter gets value instantly.
🔒 Teaser + Follow Gate (Pro+)
- User comments → Teaser DM + "Send it to me" CTA button
- Final DM held until user taps the CTA button
- User taps button → Full resource DM delivered
Best for: Follower growth. Creates a soft commitment before delivering value.
Note: The Follow Gate relies on the user tapping the CTA button — it does not technically verify a follow on Instagram's side. Use it as a soft commitment mechanism and an effective filter for genuinely interested leads.
How to configure: In the automation editor, write your Teaser Message in Step 1 (available on all plans). To enable the Follow Gate, toggle 'Ask for Follow' (Pro+ only) — the full DM is then only sent after the user confirms via the CTA button.
AI-Powered Replies
By default, your automations use the static reply templates you write. This already works perfectly and feels personal. But if you want to take it further, you can enable the built-in AI Reply Engine — an advanced language model that reads each individual comment and crafts a truly unique, context-aware response.
Without AI
Template Mode
Every qualifying commenter gets the exact same DM and comment reply you wrote. Fast, predictable, consistent. Perfect for most use-cases like lead magnets and giveaways.
- Write once, runs forever
- Fully deterministic output
- {first_name} personalization available
With AI ✨
AI-Generated Replies
The AI reads the actual comment text, understands the tone, and crafts a unique reply for each person. One commenter might get a funny response, another might get an empathetic one — all in your voice.
- Unique reply for every comment
- Reads sentiment & context
- Feels genuinely human
How to enable: When creating or editing an automation, toggle "Enable AI Replies" in the Message Configuration step. You can also provide a brief description of your brand voice to guide the AI (e.g. "friendly, casual, use emojis occasionally").
Brand Profile & Voice Setup
Your AI-generated DMs are now deeply personalized using your Brand Profile. Fill this in once inside Settings → Connected Accounts and every automation you run will automatically write in your brand's voice.
Brand Name
Your public brand or business name. The AI uses this to sign off messages and mention your brand naturally (e.g. "BrewLab Coffee").
Industry
Your market vertical (e.g. "Specialty Coffee / E-commerce"). Helps the AI frame replies within the right business context.
Niche
Your specific sub-area within the industry (e.g. "Sustainable fashion for Gen-Z"). The AI uses this to speak to your exact audience.
Brand Voice ✨ Most Important
Describe your brand's personality and communication style in a few sentences. The AI uses this as a strict style guide for all DMs.
"Casual, warm, coffee-nerd friendly. Uses ☕ occasionally. Avoids formal language. Feels like a friend, not a brand."
Automation Goal — Per-automation Context
In addition to your Brand Profile (set once), each individual automation can have an Automation Goal — a short description of what that specific automation is trying to achieve.
Example: "Send a free brewing guide PDF link and encourage the commenter to join the email list for exclusive roast drops."
With this context, the AI writes a DM that focuses on the guide benefit and the exclusivity angle — rather than a generic "Thanks for commenting!" message.
Open your automation for editing
Go to Automations → click on any automation → Edit.
Find the 'Automation Goal' field
It appears in the AI / Message Configuration section of the automation form.
Write your goal in plain English
Be specific about the outcome you want (e.g. capture leads, share a resource, book a call). The AI uses this to write purposeful, on-point DMs.
Where to set it: Go to Settings → Connected Accounts → Edit Brand Profile to fill in Brand Name, Industry, Niche, and Brand Voice. These fields are shared across all your automations. The Automation Goal is set individually per automation in the automation editor.
Link-in-Bio: Build, Theme, & Scale Your Hub
Stop leaving traffic on the table. Reachook includes a mobile-optimized, block-based Link-in-Bio builder. It serves as the single entry point for all your social traffic, converting random profile visitors into leads and customers.
Claim Your Handle
Start with the 8-step onboarding wizard to claim your unique username. Once set, your page is live at /bio-links/username. You can toggle the publishing status or update the username anytime in settings, provided the new name is not already claimed.
Modular Content Blocks
Drag, drop, and configure content blocks in the visual editor.
- Links: Add unlimited destinations with optional thumbnails and featured animations/badges.
- Lead Forms: Capture visitor details directly on the page, automatically syncing to your CRM.
- Rich Media: Natively embed YouTube or Vimeo videos and host custom image banners.
Custom Styling & Themes
Configure your page appearance to match your branding. On the Free tier, choose from 5 standard theme presets. Paid tiers unlock full customization.
Color Systems
Apply solid backgrounds, gradient themes, custom buttons, text, and accent colors.
Layout & Typography
Switch between List and Grid modes, configure square, rounded, or pill button styles, and pick custom fonts.
Identity
Upload custom headshots or brand logos, write custom tagline profiles, and control bio text length.
Analytics & Optimization
Reachook automatically deduplicates page views and clicks by hashing client IPs. This prevents bot activity or owner self-clicks from inflating your growth figures.
- Traffic Referral Channels: See exactly if viewers come from Instagram, TikTok, LinkedIn, or Direct.
- Geographics & Devices: Inspect visitor countries and devices to optimize layout or time campaigns.
- Advanced Export: Download raw logs in CSV format (available on Business & Advanced tiers) for offline analysis.
Get started: Navigate to the Bio Links tab in your dashboard, click Create Bio Link or claim a handle, and follow the setup wizard to build your custom landing page in minutes.
Everything the Platform Can Do
Here is a comprehensive breakdown of every capability available in Reachook Pro today:
Comment Auto-Reply
- Reply to any comment matching your keywords
- Reply to all comments on a specific post
- Public reply visible under your post
- Character-limited for Instagram compliance
Automatic Direct Messages
- Instant DM to every qualifying commenter
- {first_name} and custom variable support
- Full DM analytics tracking
Automation Management
- Active automation limit depends on your plan (Business & Advanced: unlimited)
- Activate / deactivate any automation instantly
- Edit live automations without downtime
- Retrigger contacts after set period — Pro, Business & Advanced
Analytics & Reporting
- Total DMs sent, comments processed, triggers fired
- Today's activity view
- Historical performance data
Contact Management
- Every person who interacted is saved as a contact
- View full interaction history per contact
- Export contacts (CSV)
Security & Compliance
- 100% Official Meta Graph API — zero bots
- OAuth 2.0 token-based auth — no password stored
- End-to-end encrypted token storage
Plans & Feature Access
Reachook enforces plan limits in real-time via the backend on every action — automations, DMs, contacts, and feature access. Here's which capabilities unlock at each tier:
| Feature | Free | Pro | Business | Advanced |
|---|---|---|---|---|
| Instagram Accounts | 1 | ✓ More | ✓ More | ✓ Max |
| Active Automations | Limited | More | Unlimited | Unlimited |
| Monthly DM Limit | Capped | Higher cap | Higher cap | Unlimited |
| Active Contacts / 30 days | Hard cap (no overage) | Cap + overage billing | Cap + overage billing | Unlimited |
| AI-Powered Replies | — | ✓ | ✓ | ✓ |
| Brand Voice (AI) | — | — | ✓ | ✓ |
| Lead Generation / CRM | — | ✓ | ✓ | ✓ |
| Retrigger | — | ✓ | ✓ | ✓ |
| Ask for Follow | — | ✓ | ✓ | ✓ |
| Link-in-Bio: Custom Page & Links | Unlimited | Unlimited | Unlimited | Unlimited |
| Link-in-Bio: Themes & Styling | 5 Presets | Advanced themes | Advanced themes | Advanced themes |
| Link-in-Bio: White-labeling | — | ✓ | ✓ | ✓ |
| Link-in-Bio: Tracking Pixels | — | ✓ | ✓ | ✓ |
| Link-in-Bio: Lead-capture Forms | — | 1 form | Unlimited | Unlimited |
| Early Access Features | — | — | — | ✓ |
| Support Tier | Self-serve | Priority | Advanced |
Enforcement is real-time: Automation creation, DM sending, and contact tracking are all checked against your plan limits by the backend before every action. Exact numeric limits per plan are visible on the Pricing page.
Set & Forget — Get Your Free Time Back
You create. We process. Always.
Imagine posting a Reel at 11pm and waking up to 300 leads already engaged via personalized DMs. Reachook Pro handles it all while you focus on creating.
Works 24/7
Automations are active even when your phone is off.
Qualifies leads
Only keyword-commenters get the DM — instant intent filter.
Scales infinitely
No matter how many comments, every person gets a reply.
FAQ
No. You can start on the Free plan at no cost. However, your Instagram account must be Professional (Business or Creator) and connected to a Facebook Page — this is a Meta requirement, not ours.
It depends on your plan. The Free plan has a limit on active automations. Business and Advanced plans support unlimited automations. Check the Plans & Feature Access section of this page or visit the Pricing page for the exact numbers for your tier.
Active Contacts counts the unique Instagram users your automations reached in a rolling 30-day billing window. The Free plan has a hard cap — automations stop sending to new contacts when reached. Pro and Business, advanced plans allow overage billing (pay per extra contact).
No. AI-powered replies require the business plan or above. The Free and pro plan supports manual static reply templates only. Brand Voice (which personalizes AI replies to your tone) requires the Business or Advanced plan.
No. We use only official Meta-approved APIs — the same APIs used by major enterprise tools. We never use bots, scrapers, or unofficial endpoints. Your account is 100% safe.
Yes. You can add as many trigger keywords as you like per automation. Any comment or message containing one of those keywords will fire the automation.
The automation creation flow will be blocked. You will be prompted to connect your Instagram account first in Settings → Connected Accounts. Without a connected account, no automation can be created or activated.
Retrigger allows a contact who already received an automated reply to trigger it again after a set period. Without this feature (Free plan), each contact can only trigger an automation once. Available on Pro, Business, and Advanced plans.
Typically within 2–10 seconds of Instagram delivering the webhook event to our server. This depends on Instagram's webhook delivery speed, which is usually near-instant.
Yes. Every automation has a live toggle. You can activate or deactivate it instantly from your Automations dashboard without deleting it.
When you fill in your Brand Profile (brand name, industry, niche, and brand voice), the AI reads this information before crafting every reply. This feature is available on Business and Advanced plans. Without Brand Voice configured, AI replies will still run (on Pro+) but default to a neutral friendly tone.
The Automation Goal is a short description of what each automation is trying to achieve — for example "Send a free PDF guide and capture leads from people who commented GUIDE". The AI reads this context to write smarter, more relevant DMs rather than generic replies.